Monday, November 16, 2015

The process of magazine publishing (part 1 of 2)

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The process of magazine publishing involves a diverse variety of the production and dissemination of literature and information.

Magazine publication in all of its many forms, is geared primarily on making information available to the public, regardless of how it is being presented, whether in print or electronic media.

Magazine publishing traces it roots back to the ancient days when paper was first invented and was discovered to be a good form of communication media.

From the simple ink and paper process to the trendiest and most colorful pages of today, magazine publishing has indeed taken a new turn for the better.

Commonly, the publishing process includes the stages of the development, acquisition, copyediting, graphic design, production – printing and its electronic equivalents, marketing and distribution.

However, magazine publishing is not just limited to concept and printing, but it also involves a tedious process before it even reaches the newsstands.

Editorial, commercial, informational and entertainment content are among the most commonly used content for many and most magazine publications, that involves a multi-faceted skill set that not lonely involves warm bodies, but costs money as well.

For the publication business, cost is relative- the better the talent, the pricier it gets. This is also reflective in the commercial aspect of distribution and marketing- the better the quality, the more it costs money to pay for the product.

Another factor for consideration is that book and magazine publishers spend a great deal of time and money buying and commissioning copy, which for many publishers would add more weight, quality and repute to their products.

For a small publishing company or press, it is possible to rely mainly on commissioned material, but as activity and business increases, the need for more works like subscribing to syndicated materials or outsourced printing manuscripts may overwhelm the publisher's commissioned circle of writers.

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